GAO, Ziyi; BULUT, Emrah; HUANG, ShengTeng; YOSHIDA, Shigeru ; ERDEM, Barış
(Dokuz Eylül Üniversitesi Denizcilik Fakültesi, 2013)
Traditional performance assessment is mainly based on financial aspects, but the significance of non-financial aspects such as customer satisfaction or innovation becomes important factors for business success especially ...