Browsing Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, C15/S2 (2013) by Subject " Tüketici Tarzları Ölçeği, Sosyal Medya, Fikir Liderleri/Arayanlar.Consumer Styles Inventory, Social Media, Opinion Leaders/Seekers."

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ANALYSIS OF DECISION MAKING STYLES OF SOCIAL MEDIA OPINION LEADERS AND SEEKERS

ÖZGEN, ÖZGE; DUMAN KURT, SÜMEYRA (Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü, 2013)

Theory and practice both recognize the importance of opinion leadership and seeking constructs within informational interpersonal interaction. However, researches in this area do not concentrate on profiling social media ...

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