KESKİN, H. Dilara ; KURTULDU, Hüseyin S.
(Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2005)
ABSTRACT In this study, face to face surveys have been conducted with a group of 325 consumers who shop from supermarkets, in order to determine the degree of importance of behavioral factors that play a role on consumers' ...