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Browsing İşletme Fakültesi Dergisi by Subject "Consumer Behavior, Consumer Styles Inventory (CSI), Cyprus, Female Consumers, Tüketici Davranısı, Tüketici Tarzları Ölçegi, Kıbrıs, Kadın Tüketiciler"

Browsing İşletme Fakültesi Dergisi by Subject "Consumer Behavior, Consumer Styles Inventory (CSI), Cyprus, Female Consumers, Tüketici Davranısı, Tüketici Tarzları Ölçegi, Kıbrıs, Kadın Tüketiciler"

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  • Understanding the Female Consumers' Decision Making Styles 
    Kavas, Alican; Yeşilada, Figen (Dokuz Eylül Üniversitesi İşletme Fakültesi, 2008)
    Understanding consumer decision making styles is vital for companies in developing the appropriate marketing strategies to best satisfy their target groups. Many studies have been conducted on the issue using the Consumer ...

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