Katrinli, Alev; İshakoğlu, Gülem; Yeşilada, Tahir; Akça, Figen
(Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 1999)
ABSTRACT Marketers generally try to reach the decision maker while they analyze the decision making process relevant to their own products/services. Although this approach is relatively cheaper and more practical, it ignores ...