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Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, C10/S1 (2009)
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Showing 1 out of a total of 1 results for collection: Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, C10/S1 (2009). (0.002 seconds)

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E-mail as a viral marketing tool: A research on emotions behind e-mail sending and receiving behavior

YILMAZ, BURCU SELİN (Dokuz Eylül Üniversitesi İşletme Fakültesi, 2009)

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Author
- YILMAZ, BURCU SELİN (1)
Subject
- Viral Marketing, Word-of-Mouse Communication, Computer-Mediated Communication, Online Social Networks,Viral Pazarlama, Agızdan Fareye -letisim, Bilgisayar Destekli -letisim, Çevrimiçi Sosyal Aglar (1)
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Date Issued
- 2009 (1)
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