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Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, C8/S1 (2007)
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Comparing the Effect of Online Word-of-Mouth Communication versus Print Advertisements on Intentions Using Experimental Design,

Bayraktaroğlu, Gül; AKYOL, BİLGE (Dokuz Eylül Üniversitesi İşletme Fakültesi, 2007)

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