An Application of Analytic Hierarchy Process in the Hospitality Industry

Abstract

AHP is introduced as a decision making tool for the evaluation of investment alternatives in the hospitality industry. Services are intangible and perishable outputs that are created and consumed simultaneously or nearly simultaneously. The AHP, as a systematic approach that encompasses subjective criteria, alleviates the difficulties encountered in the evaluation of service industry operations. The proposed hierarchical structure in this paper deals with a minor investment project of the holiday village. However, it is possible to extend and apply it for larger investment projects in the hospitality industry as a decision making tool through clustering. Expert Choice for Windows (Version 9.0) is used to solve the decision problem.