ŞAHİN, Ayşe ; Demir, Hulusi
(Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2005)
ABSTRACT In this article, the marketing problems of 44 SMEs' which function in textile and garment sectors in Mersin region, were questioned and analyzed. Thus, the opinions of these SMEs' managers' about electronic commerce ...